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Numbers and reach

International and local presence numbers for recruitment agencies

Agencies working national or international desks keep hitting the same problem: candidates and hiring managers do not answer numbers they do not recognise. Local presence numbering is a legitimate answer to that, provided it is done with numbers you genuinely hold. This page covers how to do it properly, what the caller identity rules require, and the routing decisions that matter once you are working across time zones.

Reviewed September 2026 3 min read Written for recruitment, in British English
Local presence using numbers you actually hold and that ring back to you
Real numbers
Local presence using numbers you actually hold and that ring back to you
Geographic numbering across UK dialling codes
Any UK area
Geographic numbering across UK dialling codes
Routing, hours and out-of-hours cover designed per desk
Follow the sun
Routing, hours and out-of-hours cover designed per desk
In short
  • Local-area UK numbers so a regional desk does not look like an unknown national caller.
  • International numbering where you are building a presence in another market.
  • Caller identity configured to be valid and callable, in line with Ofcom requirements.
  • Time-zone-aware routing so nobody is ringing a desk that closed four hours ago.
01

Local presence, done legitimately

There is a right way and a wrong way to look local. The wrong way is presenting a number you do not hold — which is both a compliance problem and increasingly a technical dead end as networks block invalid caller identity.

  • We provision genuine geographic numbers in the areas your desks work, and route them back to those desks.
  • Each presented number is callable — a candidate who rings back reaches a person, which is the entire point.
  • Per-desk or per-brand caller identity, so a Manchester desk presents a Manchester number and your exec search brand presents its own.
  • Consistent identity across softphone, desk phone and mobile app, so the candidate always sees the same number.

Ofcom requires the caller identity presented on outbound calls to be valid and dialable. If a provider offers to present numbers you do not hold, that should end the conversation rather than start it.

02

Working international desks

International recruitment adds practical questions that are easy to get wrong at the point of purchase.

  • Number availability and regulatory requirements differ by country — some jurisdictions require evidence of a local presence or address before issuing numbers.
  • Inbound routing needs to follow working hours in the market, not in Hampshire.
  • Out-of-hours handling matters more, because “out of hours” is somebody else’s mid-morning.
  • Call quality over distance is a connectivity and platform design question, not something to discover on a client call.
  • Costs vary sharply by destination, so outbound tariffs are worth modelling against your actual dialling pattern.

Want this looked at on your own setup?

A review is free, there is no obligation, and you keep the written summary either way.

03

Numbering as an asset, not an accident

Most agencies we review have accumulated numbers over years with no map of what they are or what they do. That is a commercial risk as well as a mess.

  • A documented inventory of every number and DDI range, what it is advertised on, and where it routes.
  • Retirement of numbers nobody uses, and redirection of ones that still appear on old job adverts and directories.
  • Numbers held in your name where possible, so they are portable and not hostage to a supplier relationship.
  • A plan for numbers on marketing material, job boards and email signatures so nothing you advertise rings out.

Numbering review checklist

  • List every number you hold, and which provider holds each one.
  • Identify which numbers are still published on adverts, job boards and directories.
  • Confirm each number routes somewhere a human answers in working hours.
  • Decide which desks and brands need distinct outbound identity.
  • Check which countries you need numbers in, and what evidence they require.
  • Model outbound costs against your actual destinations.

Frequently asked questions

Can we present a local number for each region we recruit into?

Yes, provided we provision real numbers in those areas that route back to your team. That is legitimate and effective. Presenting numbers you do not hold is not something we will do.

Do candidates really answer local numbers more often?

Recognition and callability both help, and an unknown or withheld number is the weakest possible starting position. We would rather set that out honestly than quote an answer-rate uplift figure we cannot evidence for your desks.

Can we get numbers in other countries?

In many countries, yes, but availability and evidence requirements vary by jurisdiction. Tell us which markets you need and we will confirm what is achievable before you plan around it.

What happens to calls outside working hours?

Whatever you decide — voicemail to email, overflow to another desk in a different time zone, a message with your hours, or routing to an on-call mobile. This is configured per number rather than globally.

For recruitment agencies · 50+ seats welcome

Get your numbering mapped

We will inventory every number you hold, show you which ones ring out, and design local presence that stands up to the rules.

  • Full audit of every line, number and contract you hold
  • Honest view of what your CRM will and will not integrate with
  • The call data you are not currently seeing, including missed inbound
  • A written summary — yours to keep either way

Prefer to talk now?

0330 088 1012

Monday to Friday, 8:00–18:00

No obligation. We will tell you if you should stay where you are.

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