Landing pages for Google Ads that turn more of your click budget into calls and enquiries
Sending paid clicks to your homepage wastes money. A visitor who searched for a specific service wants a page about that service, with one clear action and nothing to distract them. Atom IP builds dedicated landing pages for Google Ads and other paid campaigns, with tracking that shows exactly what each page produces.
Why a dedicated landing page converts better than your homepage
Your homepage has to serve everyone: new customers, existing ones, job applicants, suppliers. A landing page serves one visitor with one intent. The headline repeats what they searched for. The page answers the questions that matter for that service. There is one action, usually call or enquire, and the navigation that leads elsewhere is removed. The result is a higher proportion of paid visitors doing what you paid for them to do.
- Headline and copy matched to the ad group and keyword
- One primary action with click-to-call and a short form
- Reviews, trust points and guarantees placed where doubt arises
- No main navigation or competing links to leak visitors away
- Fast load on mobile, where most paid clicks land
- Variants for different services, areas or offers from one template
Tracking that tells you what the spend produced
A landing page without measurement is a guess. We set up conversion tracking for form submissions and calls, including dynamic call tracking numbers where you want to attribute phone calls to specific campaigns. Conversions feed back into Google Ads so bidding improves, and into a simple report so you can see cost per enquiry by page.
Because Atom IP runs business phone systems, the calls themselves can be recorded, tagged by campaign and, with Atom Insight, summarised so you can see which campaigns bring the right kind of enquiry rather than just the most.
Landing pages and Google Ads quality
Google scores the relevance and experience of your landing page and uses it in deciding what you pay per click. A fast, relevant, mobile-friendly page with the keyword in the headline and content tends to cost less per click than a generic page. Better conversion and cheaper clicks compound: the same budget produces more enquiries.
When a landing page is the right first step
If your main site is not ready for a redesign but you are spending on ads now, a landing page is a fast way to stop the leakage. It can live on your existing domain and be built and measured within a single campaign cycle. Many clients start here, see the difference in cost per lead, and then apply the same principles to the main site.
See your new homepage before you spend anything.
Tell us about your business. We design and build a preview of your new homepage, you view it on any device, and you decide. No design fee, no obligation.
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Read moreWebsite redesign that fixes why visitors leave without calling, and keeps the rankings you have
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Read moreSmall business website design that brings in calls and enquiries, not just compliments
A small business website has one job: turn the people who find you into people who contact you. Atom IP designs and builds websites for UK small businesses around that job, with a free preview of your homepage before you commit to anything.
Read moreWhat Atom IP customers say
“Good guys — worked with them to switch over from a previous very good supplier. They have gone above and beyond to understand our needs and bespoke systems to help support our specific needs. Transition over on getting their systems up and running was smooth. As a small business owner, trust and confidence are important to me.”
“We have been using Josh at Atom for a few years now. Service has always been amazing. Just today our router blew up due to a power surge and he came out promptly with a new one to make sure we were back online in time for trading. Would highly recommend.”
“There aren’t many telecom providers that can be described as truly honest and straightforward. Georgia was very well spoken and made me feel my company was in the right hands. Ollie and Josh responded promptly throughout getting my phones and security systems set up. The install was seamless with no drop in connectivity and no technical issues since.”
Landing pages for paid campaigns FAQs
Short answers here. Anything specific to your business, current site or systems is answered by the people who would build it.
Tell us about your business and we will build your preview
Your name, your business, your current website if you have one and a few lines about what you do. That is enough to start. You get a link to view the preview on any device.
- No design fee, deposit or obligation to see the preview
- Fixed price in writing for the full site, only if you want it
- You own the site, the domain and the content
- Southampton team, 10+ years trading, every review 5 stars
Websites alongside the rest of your business technology
The website produces the enquiry. The phones, CRM and IT behind it decide whether it turns into a customer.
Solutions
All solutionsIndustries
All industries- Solicitors and Legal PracticesBusiness phone systems, secure broadband and defensible CCTV for UK solicitors.
- Recruitment Agencies and Staffing FirmsBusiness technology for recruitment agencies: phones, connectivity, IT and CCTV from one accountable team.
- Care Homes and Domiciliary CareBusiness phone systems, resilient broadband and CCTV for UK care homes and domiciliary care providers.
- Hospitality, Hotels and RestaurantsBusiness phone systems, guest Wi-Fi, EPOS-ready broadband and CCTV for UK hospitality.
- Manufacturing and IndustrialBusiness phone systems, resilient leased lines and PTZ CCTV for UK manufacturers.
- Trades and Sole TradersA proper business phone number, call summaries and quotes for UK tradespeople.
Locations
All locations- Southampton, HampshireBusiness phones, broadband and IT in Southampton
- Portsmouth, HampshireBusiness phones, broadband and IT in Portsmouth
- Winchester, HampshireBusiness phones, broadband and IT in Winchester
- Bournemouth, DorsetBusiness phones, broadband and IT in Bournemouth
- Basingstoke, HampshireBusiness phones, broadband and IT in Basingstoke
- Reading, BerkshireBusiness phones, broadband and IT in Reading
- LondonBusiness phones, broadband and IT in London
- Guildford, SurreyBusiness phones, broadband and IT in Guildford