Website redesign that fixes why visitors leave without calling, and keeps the rankings you have

Some sites need a new page or a better form. Others have problems that run through every page and are cheaper to fix by rebuilding. The usual signs are below. If three or more apply, a redesign will almost certainly cost less than patching.

• It looks dated next to competitors and you know customers notice
• It is slow or awkward on a phone, where most visitors now are
• Enquiries have fallen while traffic has stayed the same or grown
• Nobody can update it without calling the person who built it
• It is on a platform or plugin set that is out of support or keeps breaking
• The phone number, services or team it describes are out of date

A redesign is the chance to fix the reasons people leave. That means looking at what visitors do now: which pages they land on, where they drop off, whether they reach the contact page and what happens when they do. The new design puts the phone number and enquiry form where people look, states the offer plainly, shows reviews where doubt arises and removes anything that is decoration rather than persuasion.

Measurement is built in from launch. Call tracking and form tracking mean you can see, month by month, what the new site produces compared with the old one.